Traditional Marketing VS Digital Marketing

Usually, the term “market” relates to where buyers & sellers meet for exchange of goods & services. Market is the very common term, known to all, but depending after the quantity of goods handled, there are low cost market & retail market segments.
In the modern idea sense the word “market” has a broader meaning. This refers to the models / collection of real or potential buyers of a products & services.

There are various kinds of the marketing, but there are two main section, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details. 


Traditional marketing determines any type of special offers, advertising or publicity, which are generally employed by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was described as the flow of goods & services from producers to consumers. This kind of is a product focused meaning of marketing. The producer concentrate only on the products that what they can produce as well as manufacture, & need of consumers are certainly not taken into the consideration.

Strategies of traditional techniques include print advertisements, such as newsletters, advertisements, newspapers ads. Other designs are television set, commercials, radio -broadcasting advertising about the merchandise or service of any business.


As the technology is improving in now-a-days, that requirements the change in everything. The digital marketing is part of the computerisation. Chatting for approximately 20 years back, there was no computers, no mobile mobile phones & of course, no internet connection. But since the technology grows, over time mobiles phones & computer systems are introduced into the life of human being. After even more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes those sites, social media networks, email messages are the common. The digital marketing is comparable to traditional one but utilizing the digital devices & technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.


Digital marketing is a broad term that makes reference the marketing through the web medium like search motors, websites, social media systems & emails. Digital marketing is sometimes also called the web or internet marketing.

Digital (latest) marketing strategy range from the SEO (search engine optimization), SEM (Search engine marketing), content marketing, plan marketing, e-commerce marketing & social internet marketing.

There are various reason for the development of digital marketing.

1) Digital marketing techniques are more economical than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better income.
5) Digital media assist in the interaction with potential customers.